FLOR de JARDIN
The Flor de Jardin line of cigars features a wonderfully smooth and mellow cigar experience. It is a mild to medium bodied cigar that can be enjoyed anytime of the day. As the recommended Smoke for Robb Report, a 9.1 Smoke Magazine rating and 87-90 Cigar Aficianado rating, the Flor de Jardin line is a welcomed addition to your humidor.
FROM SMOKE MAGAZINE
The Garden Entrepeneur
An even younger Honduran cigar brand had its genesis in 2002, when Texas-based landscape designer Bill Makens toured the country, checking out colonial gardens and architecture around the capital, and in his words, “trying to buy a cigar.” Informed by a local that the true heart of cigar manufacturing was in Danlí, he made a special side trip — a mission, to track down someone who could make him a good cigar. “You can call it fate or destiny,” he says now, “but I came across a man who happened to be running a small cigar factory.” The man was Juan Benigno Valdes, who quickly developed a bond with the inquisitive American,and eventually a cigar brand, Flor de Jardín (“Garden Flower,” a reference to Makens’s other business, designing English gardens). To create the brand, a Honduran/Nicaraguan filler blend, available in Ecuadorian natural or Nicaraguan maduro wrappers, Valdes employs less than 20 people at the factory, developing about 5,000 cigars a month, sold mostly in the Dallas/Fort Worth area and slowly expanding northward into other markets. The slow pace agrees with Makens, who is thrilled to be in the business. “In any business it’s hard to find people that you really have such a level of trust,” he says of his partner, Valdes. “Juan and his family are such genuine people. We’re a small company, and we need to do everything right — and that means a commitment to quality over quantity.”
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